桜GROUP(Sakura Group)代表取締役 西野 浩平(Kohey Nishino) Designer of 6111 six eleven one and Blue story . Owner of vanilla KANAZAWA(セレクトショップ)and gateBlack(ライブハウス)、中華風AngeL、CHIMERA(キメラ)、by pmc、Galleria gallieデザイナー。スタイリスト 空間クリエーター としても活動。ブランド連合プロジェクト"Candle"JAPAN コーディネータ- 。
- Kohey Nishino -
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- profile -
His grandfather Ichiro Fujiyama was a musician and composer. Raised in a family which has always been exposed to music, he spent his childhood rooted in this kind of reality.
During his studies he founded his own band, performing in numerous live concerts and events, and thereafter he enrolled in the Office of Music. Alongside the band activities, he started to show a strong inclination towards fashion, which represents the other expression of his professional role.
In order to match music and fashion, he gave birth to the "vanilla" boutique perfect embodiment of his world vision. The first opening day reported the total sales of all the items. The following year he established the Sakura Group srl.
He then opened the "6111" showroom in Jingumae (Tokyo) and officially announced the birth of the "6111" brand of which he is the designer.
The brand gradually began to stand out, gaining increasing success among the public. Taking part in numerous prominent trade fairs such as Milan, Paris, Las Vegas, he started benefiting from a top notch reputation among the media.
Subsequently, Nishino decided to accomplish this fusion between the fashion and music world, opening the "gateBlack" live hall on the lower level of the store. Owner and designer at the same time, he shifts his artistic vision from Kanazawa to the whole world. Born in Kanazawa, Ishikawa Prefecture, in 1977, he descends from the equestrian trainers of the Maeda clan of the Kaga domain.


- Short biography -
2003 Opening of the "vanilla" boutique in the Fashion Building.
2004 "vanilla" is renamed "vanilla kanazawa", becoming an independent shop. He establishes the Sakura Group srl.
2005 Birth of the two jewelry brands "ChukafuAngel" and "Chimera", designed by Nishino.
2006 The "GOLDVALLEY" apparel division is developed. The " incursore di Lycan" brand is launched.
2007 Nishino holds its first exhibition and is quoted by the Senken Shimbun, a fashion industry newspaper.
2008 Birth of the "Blue story" brand. Nishino starts working as a designer for several Japanese and foreign artists. He exhibits at the ROOMS collective.
2009 The "6111" showroom is opened in Jingumae, Tokyo. Spotted by members of the famous X-JAPAN band, he is offered the opportunity to work as a stylist. In the same year he accompanies X-JAPAN in their world tour and starts the complete styling of the "6111" brand.
2010 Birth of the "by PMC" brand.
2011 On the occasion of the International Fashion Fair he produces the "Candle Japan" brand supervising all its development stages, from the conception to its implementation, and thus exerting a deep impact on the apparel industry. In the same year, "Candle Japan" opens as a limited shop on the ground floor of the Shibuya PARCO department store. He also designs the entire ground floor.
2012 The "6111" brand is officially launched. Starting from the same year, Nishino receives numerous requests by the operators of the sector and joins major trade fairs in Milan, Paris and Las Vegas, capturing media's attention. In the framework of the project "Cool Japan", supported by the Japanese Ministry of Economy, Trade and Industry, he joins for the third consecutive year, as a brand representative of Japan, "the MICAM", one of the most prominent world footwear fair that takes place in Milan, Italy. He then accepts the direction of an architectural project for a commercial facility in Ginza, supervising every stage, from the conception to its implementation. Two years later, in 2014, "noco Ginza" is completed. The highly-creative impact structure adds new value to the Ginza area.
2014 Upon request of the Chinese exclusive "Oriental Club", he is invited, as a fashion expert, to hold a lecture and a hair-show in Dalian (China). The event is a great success.
2015 Opening of the "gateBlack" live hall. Interior design, sound and lighting lead to the formation of a creative space made of music and fashion, the core of the working life of Nishino. He holds courses as a professor at the Kanazawa College of Art. In particular, the lessons "The Power of correlative sensitivity" and "the power of self-entrepreneurship” have had a significant impact on students, offering them a new perspective, and capturing the attention from various viewpoints. Winner of the Good Design Award and of the JCD Design Award Silver Prize.

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